Bachelor of Business in Marketing - 292035

Bachelor of Business in Marketing

292035

Business and Tourism

Develop business skills across marketing, brand development, core business operations, sustainability, and equity in Griffith’s online, on-demand Bachelor of Business in Marketing. Complete a second major and graduate career ready.

Full time Part time

Course Fee

CSP/$17400 (1st year contribution)

Griffith University - Online

Start Date

Aug 2026

Oct 2026

Duration

3 years Full time or 6 years Part time

Offer Rounds

4 Jun 2026

Overview Admissions Criteria Student Profile Career Possibilities

Course outline

This degree will help you build the strategic, creative and data‑driven skills needed to succeed in today’s fast‑evolving marketing landscape. Delivered 100% online and on demand, the degree blends contemporary marketing strategy with consumer insights, branding, digital marketing and market research. You’ll learn to plan and execute impactful campaigns across traditional and emerging media, using tools and techniques such as SEO, SEM, CRM, content strategy and multi‑channel communication. Through practical projects, real‑world case studies and strong academic support, you’ll develop the ability to attract and engage audiences, strengthen brand presence and make informed, ethical marketing decisions. With a foundation grounded in sustainability, inclusion and equity, you’ll graduate ready to drive innovation and growth in roles across advertising, public relations, brand management, digital marketing and beyond. For further information visit Bachelor of Business in Marketing at GU.

Griffith University

Note

This degree is part of Griffith GO, our 100% online, on-demand degrees that let you start when you’re ready, study at your own pace and learn from anywhere. For further information visit Griffith Go programs.

You can commence in a Learning block at the beginning of any month, giving you greater flexibility in planning your studies:

June to September Learning Blocks = Trimester 2

October to December Learning Blocks = Trimester 3

For further information about timetabled online or in-person degree options visit Bachelor of Business at GU.

Griffith offers a number of admission pathways to your preferred degree. If you don’t meet the minimum ATAR/selection rank for this degree, you may automatically be considered for a place in the Diploma of Business/Bachelor of Business in Marketing. This means you may receive an offer into the Bachelor of Business in Marketing which is conditional on successful completion of the Diploma of Business at Griffith University. Upon successful completion of the Diploma of Business you will be transferred into the second year of the Bachelor of Business in Marketing program. Visit Undergraduate Diplomas for more information.

Majors

Business analytics, marketing, management.

Combined diploma/degrees

Refer to entry under Griffith University for: D Business/B Business, D Business/B Business in Business Analytics, D Business/B Business in Marketing, D Business/B Business in Management.

Fee notes

This is an indicative only amount for first year fees. For further information refer to griffith.edu.au/fees-charges

Prerequisites

Applicants must meet the minimum age requirements for admission, see the QTAC website for details.

Assumed knowledge

Any General or Applied English subject (Units 3 and 4, C).

Minimum Selection thresholds (ATAR/Selection Rank) for semester/trimester/term 1, 2025

63.00

Minimum selection threshold explained.

ATAR/Selection Rank profile for those offered places wholly or partly on the basis of ATAR/Selection Rank for semester/trimester/term 1, 2025

For more information about the ATAR/Selection Rank profile, please visit ATAR/Selection Rank profile explained.

Excluding: The lowest ATAR/Selection Rank to which an offer was made, excluding adjustment factors.
Including: The lowest ATAR/Selection Rank to which an offer was made including any adjustment factors that may have been applied.

Student Profile by Applicant background for semester/trimester/term 1, 2025

For more information about the Student profile, please visit Student profile explained.

Notes

Contact the institution for information.

Career opportunities

This holistic business degree gives you the foundation to take your career just about anywhere. Through your extensive practical experience opportunities, you’ll graduate with strong business networks and the authentic knowledge to apply your skills to a broad range of business environments of all stripes and sizes. You’ll be prepared to work in a variety of roles relevant to your chosen specialisation(s) in not-for-profit, government and corporate organisations,. Depending on your major, you could work across many fields, including advertising and marketing, business analytics and data analysis, strategy and consulting, human resources and people management, entrepreneurship and business ownership and many more.

Membership

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