The Bachelor of Creative Arts is an innovative program that tailors its offerings to students’ unique ambitions and interests. The personalised nature of the program empowers students to identify their ambitions, then equips them with the skills, theory, and practice to navigate existing pathways, or design their own. All students begin with creative writing subjects to develop a range of foundation skills in creative thinking and narrative. Students also select a specialist creative major: advertising; communication & society; corporate storytelling; digital media; film & television; journalism; media studies; public relations; or, social media. Within their creative specialisation, students learn through a hands-on, project-based approach to learning, where they are encouraged to develop industry relationships, undertake creative internships, and practice and publish within their chosen creative niches. Finally, this program enables students to ground their creative endeavours within a third major. A creative entrepreneur may pursue a business major, an aspiring thriller writer might study criminology, or a documentary filmmaker might study international relations to better understand working in a non-profit organisation. In the final stages of their degree, students will develop a substantial creative project to knit what they have learned across their three selected content areas together into a major portfolio piece showcasing their skills and talents. For more information, visit the Bachelor of Creative Arts at Bond Uni.